DISCOVERY JOURNEY 3: THE FRAGRANCE DEVELOPMENT PROCESS
Discover olfactive developments through the ages.
How did the olfactive landscape change over time?
Learn about the sense of smell: physiology, characteristics and curiosities
Understand the importance of emotion and memory in smelling
WHAT IT IS
Follows the development process from fragrance brief to final juice.
• How a brand constructs a fragrance brief for a new fragrance creation
• How to work with fragrance houses and perfumers for the optimal outcome
• How to evaluate fragrance creations to select the best one for your project
WHO IT'S FOR
Designed for anyone involved in the creation and development of any fragranced product (perfume, beauty care, home fragrance, etc): fragrance/brand development, technical departments, and anyone at a fragrance house (evaluation, marketing, technical, sales).